MEDIA RELEASE 

 Aliagroup firms in the News

 

MTR Foods new look

MTR Foods announces aggressive business plans Relaunches the brand with a new dynamic look

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How far is too far?

It is difficult and expensive to build a brand. High media clutter, high shelf-clutter and high mind-space clutter (coupled with ever shortening attention span by consumers) makes for very few successful new brands in the country.

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PhirBhiDilHai Hindustani

There are two different stores for organic food in the 2 km radius around my house in Mumbai. There are more sprouting in Chennai, Bangalore, Pune and more. From Vadodara to Vizag – there are murmurs of local entrepreneurs looking at organic foods as a business opportunity.

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Indian homes: Shanti Nivas to Casa Grande

Not just names, even the way Indians view their homes has changed. It's no longer the place where we let our masks slip but an avenue for showing off our international tastes and aspirations.

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Brand Bazaar - How to win your consumers over a cup of coffee?

This week on Brand Bazaar, get the lowdown on the marketing agenda that India's top coffee chains have come up with, considering that international coffee giant Starbucks is soon to set up shop in Mumbai. For those aspiring to be ad film directors, Brand Bazaar brings you the industry experts for guidance.

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Rejuvenating brands through design

Brands, like people, grow old and risk becoming irrelevant or less desirable unless they rejuvenate themselves continuously. Trends change, fashions change; and a brand that does not change with the times ends up looking as out of place in consumer’s lives as bell bottoms are in a world of skinny jeans!!

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When the realty bug bites

… it’s entirely possible to be upwardly mobile and retain the local flavour. There was a time, not so long ago, when our homes were places where we were ourselves.

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Creating Indian Brands is the need of the hour

The Calibre of people who joined advertising was very different earlier. Higher advertising resulted in higher market share. Today however with market, advertising has also become very cluttered.

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Amul moppet captures India over the years

You must have laughed at Amul moppet’s wisecrack ‘KorbolorboEatbo’ on KKR’s IPL victory. This one may not have made it to Amul’s India’, a book brought out by Amul along with its ad agency DaCunha Communications, but a lot of others chronicling important events in India over a span of 50 years form a part of the forthcoming volume.

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The Power of the Back of the Pack

As consumers move from their homes where they see ads, to the point of sale where they are reaching out for their wallets, they need more and more rational information as against emotive hooks. That’s when the back of the pack becomes crucial

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The young and the ambitious

The popular perception is that younger bosses are more open to new ideas and relaxation of rules. "A lot of times there is a disconnect between employees and their managers because the managers are inevitably much more experienced and used to being in higher management positions.

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Print Bazaar lays the foundation for organised print retail in Delhi

The Print Bazaar (TPB) has set up three units in Nehru Place, Naraina and Gurgaon in the Delhi / NCR region.

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The printing industry in India has started showing signs of maturity

The first thing that comes to mind when we talk about printing is the print-cum-cyber cafe around the corner. Vinod, a local print-shop owner, when asked to explain his business, gives a vague yet practical explanation: “Everyone cannot afford to keep a printer at home, and this is where people like us come into play.”

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Love Cubes and I heart You

The Print Bazaar has lot of goodies for Valentine’s Day, with their outlet on South Campus doing a brisk business of quirky gift boxes, filled with ideas. CEO Sethunath tells Shana M Verghis what selling concepts are about

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India Needs Intelligent Packaging Solutions

Packaging plays a critical role in solving several challenges in the food & beverage sector. In a telephonic interaction with Anurag More, Sethunath P, director, Alia Group, a known name in packaging and branding space, explains how this can be made possible with intelligent packaging solutions and more.

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Alia explores innovations in packaging with HP Indigo WS4500

Alia Creative Consultants, the Mumbai-based pre-media firm has recently installed an HP Indigo WS4500 digital offset press, at its Vikhroli unit in Mumbai.

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Alia's Nitin Apte emphasizes on importance of proofing

Speaking at the PrintWeek India Epson roadshow in Mumbai on 28 November, Nitin Apte, technical head at Mumbai-based Alia, explained the need and significance of proofing.

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What story does your packaging tell?
First impressions are critical and packaging of your product is the first impression you create for your target consumer. Apart from functionality, packaging also helps establish brand identity especially as the product sits on store shelves waiting to be picked up.

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Impact of inflation on F&B packaging and branding

In an election year the word inflation spells trouble for the government. To a common man it always spelt trouble. What about brands and how they are affected due to the mounting inflation.

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The implementation and execution of packaging design

Alia is a pioneering service provider for design implementation and production. Although the modern packaging supply chain is both digital and collaborative, it relies on a large dose of analog domain knowledge, ingenuity and trust. Naresh Khanna’s interview with Alia’s director Sethunath Padmanabhan reveals some of this complexity and the company’s ability to serve as a reliable buffer between brand owners, designers and packaging suppliers.

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A packaged growth - Retailers are paying more attention on packaging their products

The organised retail industry has grown considerably over the past decade, and packaging is playing a key role in a brand’s positioning strategy as well as attracting customer attention.

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